Truth Design

Great packaging design analogy!

This is quite old now, but still a great one for convincing clients that LESS really is MORE!!

 

 

 

Great packaging design analogy!

This is quite old now, but still a great one for convincing clients that LESS really is MORE!!

Durex Pick & Licks Launches

  

Bringing Durex’s concept of ‘Pick n Licks’ to life through online and packaging design was a highly creative brief. Developed on the back of the institution that was ‘pick n mix’ sweets, Durex wanted to create an online transactional website allowing the customer to pick five condom or lube sachets (all of one, or a mixture of both).

Truth designed the identity, website, leaflet, HTML emails, packaging for customer deliveries, plus internal launch posters. Our concept created a feel of the traditional pick n mix style graphics, but with a modern twist. The end result is bright, bouncy, punchy, a bit cheeky, but most of all it’s fun and funky!!

Click here to try Pick & Licks.

Truth Designs Fat Hog Brand for Sigma Kalon

Having already created a striking brand for Fat Hog back in September 2006, Truth has just finished some lovely new packaging for the entire range.

The Fat Hog brand offers the decorating trade a complete range of high quality products. November 2007 saw the launch of four new paint brushes, with a wider range of products launched in January 2008.

Having already created a striking brand for Fat Hog back in September 2006, Truth has just finished some lovely new packaging for the entire range.

The Fat Hog brand offers the decorating trade a complete range of high quality products. November 2007 saw the launch of four new paint brushes, with a wider range of products launched in January 2008.

Once we’d finished the packaging, we set about creating lots of support material, including: Brand Advertising, Web and On-line activity, Internal Comms (across Nationwide Decorating Centers), Point of Sale, Brand Guidelines, Literature, Conference Videos, Sales Support Collateral and Promotional Goods.

Once we’d finished the packaging, we set about creating lots of support material, including: Brand Advertising, Web and On-line activity, Internal Comms (across Nationwide Decorating Centers), Point of Sale, Brand Guidelines, Literature, Conference Videos, Sales Support Collateral and Promotional Goods.