Truth Design

Create a Durex TV Ad Competition!

Our friends at Durex are asking creative minded people to create their next TV ad. Some great prizes to be won and the winning ad also gets shown on TV.

Interested? Click here for more info.

Kids Allowed Brochure

The Kids Allowed product is a pretty darn impressive one. The strength in the brand’s offering has been through listening to what parents really need from their childcare provider. And, as such, the customer service is outstanding, with so much more than nursery provisions. Before and after school care, holiday clubs, concierge services and a free coffee when you drop your child off in the morning... to name but a few. So, once we’d established the ambitions of the brand it wasn’t hard to produce a brochure with lots of content to reflect such a high level of considered customer service.

 With investment in a two-day photography shoot, a new tone of voice and a brand spanking design, the end result is a brochure that not only reflects the true offering of the brand, but also echoes such a vibrant personality.

Brochure photography by Jon Shard.
Print by Team.

www.kidsallowed.co.uk

Nik Basran Identity

Truth have recently produced this typemark for Nik Basran’s to celebrate and promote his special birthday event in Paris. The mark was applied to everything from menus to invitations. This Parisian high fashion inspired identity uses GF Smith Colorplan paper and black foil blocking throughout.

We love Thursdays... and so do Durex!!!!

  

We have just helped Durex launch a new concept called Love Thursdays. Truth have designed the identity and everything that is applied to. This has just launched so watch this space for updates!

Visit the Durex site for more info.

Durex Pick & Licks Launches

  

Bringing Durex’s concept of ‘Pick n Licks’ to life through online and packaging design was a highly creative brief. Developed on the back of the institution that was ‘pick n mix’ sweets, Durex wanted to create an online transactional website allowing the customer to pick five condom or lube sachets (all of one, or a mixture of both).

Truth designed the identity, website, leaflet, HTML emails, packaging for customer deliveries, plus internal launch posters. Our concept created a feel of the traditional pick n mix style graphics, but with a modern twist. The end result is bright, bouncy, punchy, a bit cheeky, but most of all it’s fun and funky!!

Click here to try Pick & Licks.

Khan Wins Again!

 

Truth client Amir Khan marked his US debut with a dominating 11th-round stoppage of Paulie Malignaggi. His Truth designed AK logo looked great plastered everywhere at Madison Square Garden.

You ARE, what you’re seen to be.

YOU ARE, WHAT YOU’RE SEEN TO BE.

So what does YOUR branding say about you, and is it appropriate?

 

YOU CANNOT NOT COMMUNICATE.

So it is very important that the message your branding is communicating is appropriate for the brand values you are trying to portray.

The value of good appropriate branding is highlighted below.

 

KEY POINTS

First impressions count, potential customers WILL judge your company on the image you portray.

GOOD DESIGN can help a one-man band look like an international corporation and equally vice versa.

BAD DESIGN is more expensive than good design.

Consumers ARE willing to pay more for branded goods than unbranded ones.

In today’s climate it’s important to make sure your brand is working hard and your money is well spent.

Pump 20 Launch Materials

  
We have recently created a brand style for the Reebok Pump 20 launch allowing consistency in all UK communications. Designed and produced a limited edition brochure taking inspiration from the Pump shoe’s iconic status on the basketball court. Also designed and produced an invitation for the launch party, using materials that mimicked the Pump technology button. 

Congratulations Amir Khan - World Champion.

 

Amir Khan has just become WBA light-welterweight champion after out-pointing Andreas Kotelnik at the MEN Arena in Manchester.

This was his first fight whilst displaying his new AK branding, designed by Truth for Amir and Reebok. 

Truth Designed Famode.com Launches.

A new social networking site for the modelling called Famode.com launched this week. The site is an ideal
place for anyone involved in the modelling industry (models, photographers, agents and make-up artists, etc..) to network and stay up to date with the latest industry news etc.

Truth created the brand and designed the website which was built by the nice people at Evolutia.

Check it out. www.famode.com