Bringing Durex’s concept of ‘Pick n Licks’ to life through online and packaging design was a highly creative brief. Developed on the back of the institution that was ‘pick n mix’ sweets, Durex wanted to create an online transactional website allowing the customer to pick five condom or lube sachets (all of one, or a mixture of both).
Truth designed the identity, website, leaflet, HTML emails, packaging for customer deliveries, plus internal launch posters. Our concept created a feel of the traditional pick n mix style graphics, but with a modern twist. The end result is bright, bouncy, punchy, a bit cheeky, but most of all it’s fun and funky!!
Click here to try Pick & Licks.
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