Truth were recently commissioned to style all the layout and typography for the JWT Digital website.
The site has no interactivity, it just has Alexie Sayle ranting at the viewer for 60 seconds with a typographic narrative on the screen. The typographic styling was put together based on a script by David Bell at JWT, then the whole thing was constructed by JWT’s Digital Team.
Check it out at www.cheethambelljwt.com
Darren was commissioned recently to design a typeface
for Coca-Cola’s Fanta brand.
The typeface was commissioned by Ogilvy & Mather New York,
which handles the brands business in the USA. The Font which
is used on new packaging and support materials, is a bouncy,
juicy and fun typeface that has alternate characters to give
variation when set in headlines.
Carling are using Darren Scott’s Mechanic Gothic typeface as their corporate font.
Should be a few free beers in it for us surely!!
http://www.carling.com
Some examples of what is literally the hardest typography to do!
(Photgraphy - Darren Scott)
Segrada Familiar - Barcelona
Building Sign - Prague
The Vatican - Rome
The new Casio watch ads that feature and the Die Hard 4.0 movie launch competition use Darren Scott’s Mechanic Gothic Typeface. Darren Scott is the co-founder and Creative Director of Truth Design and is the man behind the UK digital font foundry ‘Darren Scott Typographics’. Check out More of his fonts at www.fontworks.co.uk or www.faces.co.uk.
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