As many of you may know we at Truth designed the branding for the Versus Cancer Charity in 2006.
Versus Cancer has the call to action of ’Stand up and be counted’. So we were all very surprised to see the new ‘Stand Up Against Cancer’ branding which has just been produced for a new American charity which is completely unrelated. I first saw it on iTunes and noticed a striking similarity to the Versus Cancer branding that we did! See for yourself!
Saw this on a recent trip to Cologne and thought it was interesting. Enjoyed the contrast between one of the worlds most recognised graphic/pack icons, for one of the worlds biggest and most established brand marks, covered in one of the earliest and most primitive forms of mark making - graffiti.